Concept & Intent
Taskel started as a personal project. I wanted a task app that felt calm and dependable, not noisy or over-designed. The logo had to communicate that same idea at a glance.
The core shape is a soft square (squircle) inspired by a physical notes board. Something familiar, slightly rounded, and approachable. It hints at structure without feeling rigid. This shape became the foundation of the icon.
Inside it, the checkmark is not decorative. It represents completion, clarity, and trust. It is bold, confident, and slightly angled to give the mark a sense of motion and progress rather than perfection.
Color & Feel
The yellow tone was chosen deliberately. It signals focus, optimism, and energy without being aggressive. Paired with a dark neutral for contrast, the palette stays readable and grounded while still feeling warm and modern.
I also cared a lot about materiality. When placed on paper, the logo holds up. It feels printed, tactile, and real. That was important to me. It is meant to exist in real interfaces and real hands.
Why It Works
The logo scales well, reads clearly at small sizes, and carries enough personality to stand on its own without needing effects or explanations. It is simple, but not empty. Every decision has intent behind it.
Taskel is about doing daily work without friction. The logo reflects that philosophy: clear shape, clear meaning, no excess.
